Privacy Policy
Last Updated: 2026
This Privacy Policy explains how Aqua Parade ("we," "us," "our," or "Company") collects, uses, and protects your personal information when you visit aquaparade.co.uk (the "Website"). We are committed to protecting your privacy and ensuring transparency in our data practices.
Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, telephone number, and other contact details you voluntarily provide through forms or enquiries.
- Technical Information: IP address, browser type, operating system, device identifiers, and referring URL.
- Cookies: Information stored via cookies and similar tracking technologies (see Cookie Policy section below).
- Usage Data: Pages visited, time spent on the Website, links clicked, and interaction patterns.
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring
- Affiliate tracking and commission calculation
- Site improvement and user experience enhancement
- Responding to your enquiries and customer support
- Marketing and promotional communications (where you have consented)
- Fraud prevention and security measures
- Compliance with legal and regulatory obligations
Cookie Policy
Our Website uses cookies and similar technologies to enhance your experience. Types of cookies include:
- Essential Cookies: Required for basic Website functionality.
- Analytics Cookies: Track user behaviour to improve our services.
- Affiliate Tracking Cookies: Monitor clicks and referrals to partner casinos for commission purposes.
- Marketing Cookies: Personalise content and track marketing campaign effectiveness.
You can control cookie preferences through your browser settings or our cookie consent tool. Opting out of non-essential cookies may affect Website functionality.
Third-Party Links
Our Website contains links to third-party casino operators and affiliate partners. We are not responsible for their privacy practices, policies, or content. We recommend reviewing their privacy policies before providing any personal information. We do not control or endorse these external websites.
Your Rights
Under UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of access to your personal data
- Right to rectification of inaccurate information
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making
To exercise these rights, contact us using the details provided in the Contact Us section below.
Note: If you are a US resident, you may have additional rights under the California Consumer Privacy Act (CCPA). Please contact us for CCPA-specific information.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Analytics and usage data are typically retained for up to 24 months. Affiliate tracking data is retained for the duration of our commercial relationship plus any statutory requirement. You may request deletion of your data subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: [email protected]
Website: aquaparade.co.uk
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy is subject to change. We will notify you of significant updates via email or Website notification.